The human mind plays a pivotal role in the world of sports. Understanding the complexity of the athlete’s psyche, the impact of mental strength on performance and the psychological dynamics of coaching is vital. This book explores the important connection between sports and psychology, deepening our understanding of the field and equipping future professionals with invaluable insights. At IISM, we believe that a comprehensive education in sports management must encompass the mental aspects, making this addition an imperative step in our quest for excellence.
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